We believe you should spend less time on the phone and more time with your kids.

We started Abacus Toys because we know it can be hard for parents to find the toys that bring their kids joy—especially when they're short on time, like so many of us are these days. We get it. That's why we've created a one-stop shop for all things character toy-related. Now you can find all of your little one's favorite characters all in one place, and make your online ordering experience as easy as can be.

We're busy parents too, and we want to make buying toys fun for everyone—that includes you!